Cookie Policy

This policy explains how Cheshire Design & Build NW uses cookies and similar technologies on this website, and how you can control them.

What cookies are

Cookies are small text files a website stores on your device. Sites use them to work properly, to remember your choices, and to understand how they're being used. This policy also covers similar technologies, such as your browser's local storage.

Your choice

We use anonymous analytics cookies to count visits and improve the site (see Google Analytics below). The law allows these without asking first, as long as you can easily turn them off: choosing Decline in the banner, or in "Cookie settings" at any time, switches them off.

When you first visit, a banner asks whether you also accept advertising cookies and session recordings. Until you choose Accept, advertising storage is denied, and no advertising cookies are set on your device. Declining doesn't change how the site works.

We use Google Consent Mode to respect that choice. While consent is denied, Google's tags can still send basic signals that don't use cookies, such as the fact that a page was viewed. Google uses these to estimate visits and ad results without identifying you. If you arrived from one of our Google ads and have not accepted, details of that ad click may be carried in the page address as you move around the site, instead of being stored in a cookie.

Essential storage

Your answer to the banner is saved in your browser's local storage (under cdb-consent) so we don't ask you again on every page. It is needed to respect your choice, so it doesn't need consent. It is never sent to us.

Google Analytics (visit statistics)

Unless you decline, Google Analytics 4 sets cookies such as _ga and _ga_*. They tell anonymous visitors apart so we can see how many people visit, which pages they look at and how they found us. We use this only to produce statistics that help us improve the site. We don't use it to identify you, and we don't use it for advertising: Google's cross-device "signals" features are switched off, and no Analytics data is used in our Google Ads account.

To opt out, choose Decline in the cookie banner or use the "Change cookie settings" button below. It's free and takes effect straight away.

Google Ads (conversion measurement)

We advertise on Google. If you accept, Google Ads may set cookies such as _gcl_au and _gcl_aw. These include the conversion linker cookie, which remembers that you arrived from one of our ads. That lets us see whether an ad led to an enquiry, such as a phone call or a completed quote form, so we know which ads are worth running.

How you found us (enquiry details)

When you send our quote form, it includes how you reached our website: for example, a Google search, one of our Google ads (with that ad click's reference), a link from another site, and the first page you visited. This helps us understand which of our marketing brings in enquiries. If you accept cookies, we keep this in your browser's local storage (under cdb_attribution) for up to 90 days, so it is still known if you send the form on a later visit. If you don't, it is only kept for the page you are on. Choosing Decline deletes it.

How Google uses this data

For how Google uses information from sites that use its services, see Google's explanation and its privacy policy.

Changing your choice

You can change your mind at any time. Use the button below, or the "Cookie settings" link at the bottom of every page. You can also clear this site's data in your browser settings, which removes your saved choice and brings the banner back.

Change cookie settings

More information

For how we handle the details you send us, see our privacy policy. If you have any questions about cookies on this site, email [email protected] or call us on 07494 709798.

Last updated November 2026.